Relationship Marketing Strategies

The age of transactional marketing is over. Today, successful businesses must employ techniques aimed at building a sizable loyal network of customers comprised of quality relationships that generate leads, publicity, sales and more. This is the time to shift your approach to using social media marketing, gain a solid understanding of netiquette and to embrace the leadership role in an emotionally intelligent manor.

Traditional marketing embraces a transactional approach. In the new digital age, marketing efforts must be relational to succeed. So, what is relationship marketing? Relationship marketing strategy focuses on working with your prospects and customers offering them an interactive, meaningful, personalized and memorable experience. Simply said, relationship marketing is relational. In this information-packed webinar you will learn the ins and outs of successful relationship marketing programs in the digital age.

• Define the difference between traditional and relationship marketing techniques
• Understand the rules of netiquette — the common mistakes that drive customers away
• Identify the business skills that relationship marketers need to be successful
• Realize the common fears that prevent business owners from utilizing relationship marketing strategy and how to overcome those fears
• Discuss 10 of the most important steps a business owner can take to succeed in building a successful relationship marketing platform
• Engage and embrace social media marketing to get real results
• And much more!

Relationship marketing is the art of developing a personal relationship with your customers. Anybody can start a business but it takes special effort to build strong customer relationships. Join us for this hour-long inspirational discussion and learn how to create a connection through experiences for the customers of the digital age.

Sales managers, directors, account managers, presidents, vice presidents, sales reps, account executives and other sales professionals.